by marketingblogdr | Dec 20, 2016 | 2016
Wow! He’s bilingual. He’s lanky and athletic with long hair and a beard. Handsome. He will become THE symbol of bumbling a good thing in marketing. He is – The most uninteresting French actor in the world. The only question is how much $ will...
by marketingblogdr | Dec 14, 2016 | blog roll
The Q4’16 Percentages report by the MPSB is out and it reveals some great Data ! Wholesale prices on Used Toothbrushes fell in November by 66% compared to October. As a result, the Used Toothbrush price index fell by 42% to 65.6. The decline had been...
by marketingblogdr | Dec 6, 2016 | blog roll
According to a Nielson TAR and CMR report Q1’16, 20% of streaming video users make up 87% of the time spent on digital video on a PC and 83% of smartphone video. Imagine 10 people that have collectively spent 100 hours watching Video online. 8 of them...
by marketingblogdr | Dec 1, 2016 | blog roll
Facebook!! Please, let me save you from yourself… Don’t blow your ad budget on TV!! Are you nuts !?!? TV doesn’t work. It’s Dead. It won’t be here in 5 years. The interruption model of traditional advertising is broken. The :30 spot is history! What you ought to do is...
by marketingblogdr | Nov 28, 2016 | blog roll
…is for TV commercials to get better. Right now they are soooo bad. They lack any creativity whatsoever and have account strategy written all over them. Millennials don’t watch that much TV anymore, huh? Funny – then why is it they are the stars of every...
by marketingblogdr | Nov 22, 2016 | 2016, blog roll
In building a Brand, creating a shared reality for consumers, and kicking your competitors a** – precision targeting has proven to be mostly a bad idea. To obsess over the “right person at the right place and at the right time” is to obscure your product...
by marketingblogdr | Nov 17, 2016 | blog roll
So… no doubt you heard about Fb’s latest goof (blush). They admitted yet another “glitch”. This time it involves organic page reach. Turns out the miscalculation involved some pretty complex math; instead of counting unique visitors to a page they counted the...
by marketingblogdr | Nov 7, 2016 | blog roll
There are White Hats and Black Hats starring in a whole new caper called Vulnerability Information Services where vendors pay good guy hackers (the White Hats) to find back doors into their systems and software before the bad guys (Black Hats) do. White...
by marketingblogdr | Nov 4, 2016 | 2016
I’m not sure if you’re aware, but the MBD knows his way around the kitchen!! Next time you’re bored or feeling like you’ve got nothing to lose, try this recipe for disaster: Take some beef jerky, pork rinds, oregano, the contents...
by marketingblogdr | Nov 2, 2016 | blog roll
Below, I took random snippets from a 1/2 dozen Marketing publications over the course of about 3 weeks and strung them together. You would never know it though, because the “Thought Leaders” of today, are actually just babbling boneheads regurgitating each...
