by marketingblogdr | Mar 22, 2017 | 2017, blog roll
The scientist: Observe primates in their natural habitat. Look for patterns. Intervene. The average consumer: Huh? This is certainly a coincidence! The chief digital brand officer: “Identify each audience (we can go more granularly than ever before based on...
by marketingblogdr | Mar 21, 2017 | 2017, blog roll
I needed some content for the blog, so I spoke with the experts on the subject over at HubSpot. Below is my chat with the sales associates: Samantha: Interested in speaking with sales about HubSpot’s software? Let’s chat! MBD: what does your...
by marketingblogdr | Mar 20, 2017 | 2017, blog roll
Dude I told you, this app is for the birds! Spots N Dots 3/17/17 – MARKETERS GIVE SNAPCHAT POOR GRADES. Snapchat has been a hot topic since its parent company went public last month. While the IPO was successful, many marketers are unhappy. A report in Ad Age...
by marketingblogdr | Mar 17, 2017 | 2017, blog roll
Our brains are a network of neurons. Our family is a network of individuals. Our neighborhoods are a network of families. Our towns are networks of neighborhoods. Our counties are networks of towns. Our states are a network of counties. Our country is a network...
by marketingblogdr | Mar 13, 2017 | 2017, blog roll
Imagine you’re a bird. You’re probably thinking to yourself, “How can these people seriously say with a straight face that they are ‘tweeting’?! I thought I was the birdbrain…” 65 million years ago Earth stepped into...
by marketingblogdr | Mar 10, 2017 | Friday Content
by marketingblogdr | Mar 9, 2017 | 2017, blog roll
Buried in the labyrinth of the Facebook lexicon is a switch you can throw that says “enable interest based ads”. Those type of ads are customized based on predictions about your interests… interests gleaned from your online activity such as...
by marketingblogdr | Mar 7, 2017 | 2017, blog roll
For those unfamiliar with the term ‘Canary in the Coal Mine’, the legend goes like this: In the early days of mining, when it was a really dangerous job, miners would bring a caged Canary into the shaft with them. Being that Canaries are especially...
by marketingblogdr | Feb 24, 2017 | 2017, blog roll
In the fall of 2007 a daylong debate was held at the Creative Artists Agency building on the Avenue of the Stars in LA. If featured many prominent figures from both the traditional and tech side of each business. The meeting was supposed to be a discussion of...
by marketingblogdr | Feb 22, 2017 | 2017, blog roll
These days you really gotta work at managing your non-working media. If you plan on squeezing your non-productive spend be sure that it doesn’t render your working media useless or worse, make it work negatively. The money spent on exposing brands to...
