by marketingblogdr | Oct 5, 2016 | 2016, blog roll
Once upon a time…. There was a Medium that was liner. It was passive. Lumbering. It reasoned slowly and was a fairly concrete thinker.. It was imposing; more a byproduct of sheer size than disposition. It was relatively docile and lived peacefully...
by marketingblogdr | Oct 4, 2016 | blog roll
Who says Display Advertising isn’t a Snap!?! Relax! We’ve got it covered. With a little guidance from your friendly neighborhood online advertising and hose job services company, the overcomplicated, senseless, moronic and mundane can be monetized … um, I mean...
by marketingblogdr | Sep 30, 2016 | blog roll, Friday Content
by marketingblogdr | Sep 29, 2016 | 2016, blog roll
There’s too many bad ads out there! They don’t listen at all! What happened to all the good ones?!? When I was a youngster, ads never behaved the way they do now; no discipline, no respect for their elders, reckless self-serving deviants I say. Never...
by marketingblogdr | Sep 26, 2016 | 2016, blog roll
This isn’t a game…. it’s life or death. If the media ecosystem is unwell. if there are blockages or pathogens impairing interconnectedness and codependence between channels and platforms, it can be cancer to a Brand. A Brand is a living...
by marketingblogdr | Sep 23, 2016 | 2016, blog roll
by marketingblogdr | Sep 20, 2016 | blog roll
The Integrity of Digital Supply is not instilling confidence in a lot of people these days. It’s much easier to count an “Impression (IMP)” as “a request from a 3rd party ad server” then to get bogged down in taking responsibility for what happens...
by marketingblogdr | Sep 16, 2016 | blog roll
Do not adjust your screen… You read that right. AdBlock Plus just became a Supply Side Platform going from Blocker of Ads to Supplier of Ad Inventory. Seem strange? Not in the Fun House that is modern day media. The players: Ad Block Plus – Blocks Ads on...
by marketingblogdr | Sep 14, 2016 | blog roll
Consumer: Hi Brand, how are ya !?!? Brand: Good Consumer, you?! Consumer: Great. Brand: Swell. Say, pretty nice day out today, huh?? Consumer: Just gorgeous. What do you say we get together at the Park? Brand: Love to, but I kinda have plans already with...
by marketingblogdr | Sep 13, 2016 | blog roll
There’s probably more than a few analogies between Men, Women, Marketers and Consumers. Here they are minus the “more than” : As Gary Larson points out in this hilarious and beautifully poetic comic strip “The Far Side”, Men are...
