by marketingblogdr | Oct 28, 2016 | blog roll
MRG (Media Ratings Group) Viewable Ad Impression Measurement Guidelines prepared in collaboration with the Innovation Media Task Force have released their updated Gullibility Viewability Guidelines. Viewable Space: Advertisements and content can be interpreted...
by marketingblogdr | Oct 25, 2016 | blog roll
Marketing experts at the 10th annual MarketingPros B2B Forum gave us a glimpse into some of the trends that are transforming society and changing the marketing biz. Thankfully, B2B Beat culled some of the most memorable quotes for our enjoyment. ...
by marketingblogdr | Oct 24, 2016 | blog roll
Due to the atomization of media and audiences alike – broad demographic targeting tactics are likely to get any Planner bounced right out the door! So, a revolutionary way of targeting consumers by linking their behavior patterns with marketplace...
by marketingblogdr | Oct 21, 2016 | blog roll
Doing a bit of research and reading an (online) article titled “How Russia Pulled off the Biggest Election Hack in US History”, I am served an ad for Bonobos. Quantcast, server of the ad, mistakes me for someone who may be interested in ugly clothing at...
by marketingblogdr | Oct 19, 2016 | blog roll
Millennials have been doted on by the media to a near gag reflex inducing level… as we all know (this is not their fault). Gen X wasn’t, much, but could care less about what others think about them, or whether others think of them at all. They were...
by marketingblogdr | Oct 18, 2016 | 2016, blog roll
Introducing the Newest Marketing Obsession – Centurials, Adults 100 years old or older, now account for roughly .0002% of all households, making them an extremely important segment of the Outer Fringes of Life Demographic. Pushing the human condition to...
by marketingblogdr | Oct 14, 2016 | 2016, blog roll
by marketingblogdr | Oct 12, 2016 | blog roll
I hate to admit this… but I am a User. I’m constantly on the Web and fall into every Bucket of Intention; Search, Entertainment, Social and Purchase. I’m ashamed about it but regarding the latter, I recently became a Cart Abandoner. I only...
by marketingblogdr | Oct 7, 2016 | blog roll, Friday Content
by marketingblogdr | Oct 6, 2016 | blog roll
According to a report at vocativ.com, social media now tops TV as the main source of news for respondents aged 18-24 throughout the world. One person involved in the study was quoted as saying “These days, millennials let news find them where they are, rather...
