by marketingblogdr | Sep 12, 2016 | blog roll
Reach CEM by getting your CMS to a SSSP leveraging both SP and IP, ESF, GCI, SH and SG and by making sure IN are T+L in the CMW while PFF and BP not only battling FVI facing the DME today but eliminating NHT as well as AA which distorts ROI calculations and...
by marketingblogdr | Sep 9, 2016 | 2016, blog roll
by marketingblogdr | Sep 7, 2016 | blog roll
A proliferation of pipes has meant more prized programming. But good TV/Video inventory IS finite; the blast radius of EXPLOSIVE content falls far short of the explosion of devices, SVOD players and MVPD outlets. Besides boat loads of dough, it takes...
by marketingblogdr | Sep 2, 2016 | blog roll
Step right up folks! It’s systematic. It’s hydro-matic. It’s ultra-matic. And if you want it to be, it’s programmatic! If you like more control we’ll go direct. Direct is guaranteed but preferred deals aren’t. Not much video inventory...
by marketingblogdr | Aug 31, 2016 | blog roll
With the fragmentation of Media came the fragmentation of Marketing – and we’ve created a Monster! Advertising became “getting a consumer to take an action”. Reach became an “opportunity to see”. An IMP became...
by marketingblogdr | Aug 29, 2016 | blog roll
Like the great Ricky Bobby once said, “98% of us will die at some point in our lives.” If you are NOT one of the lucky 2%, you’ll be depressed to know that on the day that you do bite the dust, you’ll have spent 26.6% of your LIFE (not...
by marketingblogdr | Aug 26, 2016 | blog roll
In all seriousness and with full compassion, An AMBER Alert was just issued for a child abduction that took place in Nescopeck Pennsylvania and extended to all of NY State with a call to be on the lookout for a Silver Hyundai Elantra, LIC# HKB-4681. I’m not...
by marketingblogdr | Aug 25, 2016 | blog roll
“The true worth of a race must be measured by the character of its womanhood.” ― Mary McLeod Bethune If only there were popular TV shows featuring women like Mary Bethune as role models…. In the meantime, we have The Real Housewives on Bravo: Awful....
by marketingblogdr | Aug 19, 2016 | 2016, blog roll
by marketingblogdr | Aug 18, 2016 | blog roll
I remember many years ago after I quit smoking, another smoking friend of mine asked me “how was it going?”…I pondered a moment and replied, “I feel like I lost a really cool friend’. I was serious, but it garnered a few laughs....
