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Programmatic for Morons

  You know it’s really cool and you think computers are involved. The young spry good looking fancy pants at the office won’t shut up about it and tosses around acronyms that make you feel sad and depressed because clearly you’re an idiot about...

New Order

    The internet (as it relates to the Advertising and Marketing Industry) did a few things. It: – mesmerized – made folks afraid they were missing out on something – made questioning its dominance border on an act of heresy (this last...

P<0 Demo Target !

  KIDS PICK FAMILY FOOD BRANDS – The parents might bring home the bacon, but it’s probably the kids who pick the brand. Despite their size and obvious lack of income, a new report from Packaged Facts says children have a disproportionate sway over...

Thanks for the distraction

    There are times when you wake up in the middle of the night ..when you can hear a pin drop; it seems you’re all alone while the rest of the world sleeps. It’s then that it strikes you in disbelief at the fragile nature of your existence. You...

Search 209

  If you’re marketing Financial Services to Millennials you’d BETTER GET YOUR SEO act together… or you’ll be in deep you know what! Unlike the rest of the human race, this diverse demographic is eager to achieve their goals. At odds with other Young...

Marketing Masquerade

  #MKTOGUIDE Lines from “The Definitive Guide to Digital Advertising” are quoted. My remarks are in bold. “It doesn’t matter who you are marketing to—businesses or consumers—today’s buyers are interacting with your brand across multiple channels and...

Not Tired Of Toein’ The Line

  Take a look at this article out of Media Life which clears up for us blithering idiots the underlying dynamics of the HOT upfront market. Oh NO …  It’s not that TV is the most influential or most trusted advertising medium, it’s not that it has the best...

Fun in Phoenix

  The 2016 Digiday Agency Summit will be packed with lemmings, er, I mean learnings. Complete with: -yoga -dinner with strangers -afterhours hang out -speed dating with buy side executives -high impact networking -thoughts on the hottest buzzwords in advertising...

Safety Net

  The consumer (human) brain is a pretty nifty piece of plasma. Aside from the innumerable ways to marvel at it’s versatility and processing power, it has some major limitations. One loop hole that mass marketers take full advantage of is what’s...