by marketingblogdr | Jul 19, 2016 | blog roll
Strategy Briefs are fascinating! Defining a target consumer for a particular brand is so nuanced and contextual that you can’t help but be impressed by the process. Furthermore, if planners can accurately aim a brands’ message to the specific media...
by marketingblogdr | Jul 18, 2016 | blog roll
Here’s the 101 for today’s Media/Marketing Landscape (any babbling CMO is just riffing on any number of iterations on this stuff): It’s not easy to make quick comparisons between the huge volume and variety of Media today. Every marketer should do a strategic...
by marketingblogdr | Jul 14, 2016 | blog roll
I have no idea how this works, nor do I care. I borderline thought it might have been someone pulling my chain …but alas, there is no animal too exotic that can’t be found in the thick of today’s Media Jungle. Never mind the privacy red flags galore...
by marketingblogdr | Jul 14, 2016 | blog roll
The explosion onto the scene of Pokémon Go has prompted all the tech bloggers to hyperventilate about augmented reality. Naturally, it has serious implications.. the heaviest of which not even the most visionary “futurist” can predict. It will be to our senses...
by marketingblogdr | Jul 12, 2016 | blog roll
I understand that you gotta create excitement and have some passion and energy behind your product. But when all you have is simply A Centralized Server Where All Marketing Material Is Stored And Shared .. this pitch sets a new bar for ‘Sell me this...
by marketingblogdr | Jul 11, 2016 | 2016
The decade long blitz on Madison Ave is a flop. Sorry. Google and FB are the only winners. You’ll never catch them. Fine, if you want to innovate, and co-create and elaborate on old paradigms. But give up the self-righteousness The world is changing due to...
by marketingblogdr | Jul 7, 2016 | blog roll
Our universe has confounded scientists. Technically everything in it should have long ago dissipated after the Big Bang into nothing, like any other explosion. Instead, the planets in the solar system, the stars in the Milky Way and the local Super...
by marketingblogdr | Jun 27, 2016 | blog roll
According to Forensiq, just one average bot-net can produce 1 billion fraudulent ad impressions a day. No one knows how many average bot-nets there are… Or above-average ones. According to the Association of National Advertisers, $6.3 billion of...
by marketingblogdr | Jun 23, 2016 | blog roll
The current jargon spoken in Marketing today is so passe’ don’t you think?! I say it’s high time we adopt something different. Like, how cool would it be to speak in the spirit of Shakespeare? Take this partner brief for a new Rewards Program...
by marketingblogdr | Jun 23, 2016 | blog roll
Does your site have crawling issues due to poor URL structure? Are your descriptive meta tags not that descriptive? Is your unique title tag not unique enough? Are you an inept moron? Are your predictions being based on stale cookies? Is your software...
