by marketingblogdr | Jun 21, 2016 | blog roll
Recently my high tech spam filter, I mean, my LinkedIn account – invited me to begin a dialogue with a Recruiter who must have used high level data analytics in order to assemble a picture of my career trajectory and curtail a message to me with a high...
by marketingblogdr | Jun 17, 2016 | blog roll
From The Harris Poll 2016 EquiTrend Study: TV networks still lead media categories in brand equity, but Internet radio, video streaming subscriptions and others are closing the gap. Media leaders in the study include Netflix, YouTube, ABC, CBS and Pandora...
by marketingblogdr | Jun 16, 2016 | blog roll
A “Trailblazing Ad Testing Solution” was announced yesterday! A collaborative study between CBS, Nielsen Consumer Neuroscience and Nielsen Catalina Solutions (here) claims to have proven that neuroscience tools can predict the success of ad creative! The study...
by marketingblogdr | Jun 14, 2016 | blog roll
Advertising budgets are being scrutinized like never before. Marketers, more than ever, need to bring to the surface a deeper understanding of how their ads perform and use those compelling insights for increased ROI. Traditional marketing is broken! Wake up …...
by marketingblogdr | Jun 10, 2016 | blog roll
It may be a stretch to draw a parallel between the auto industry and the ad industry, but I think I’ve found at least one way. There’s not much hype around the “Traditional” auto industry. Honda, Ford and Toyota have made their names on...
by marketingblogdr | Jun 8, 2016 | blog roll
Dear Algorithm, Listen to me you idiot…You don’t know me from a hole in the wall. I am a human being! I have no 1 motive behind my behavior. I admit I’m changeable, impulsive, suggestible and completely irrational. You on the other hand I can see...
by marketingblogdr | May 26, 2016 | blog roll
At this years’ upfront, NBCUs Linda Yaccarino, pulled no punches when it came to the digital media competition, stating that “the average American spends 7x as many hours watching television as they do on Facebook and watches television 15x as much as...
by marketingblogdr | May 23, 2016 | blog roll
Recently, an agency expressed concerns about the viability of Digital advertising. their annual report says the effectiveness of the digital investments is impaired by problems with the integrity of digital supply including fraud, viewability and measurement....
by marketingblogdr | May 20, 2016 | blog roll
I was reading an article in an Ad Tech trade that was discussing strategies for “increasing clicks”. Only the person didn’t say “increasing clicks”. Instead, they said, “how can the awareness message see an increased response to the embedded URL”. Translation: When I...
by marketingblogdr | May 19, 2016 | blog roll
If you ever need motivation to jump head first through a plate glass window, then look no further than the Journal of Digital & Social Media. Some topics in the 2015-2016 edition include: -Building and sustaining a smart algorithm-proof SEO strategy -How brands...
