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I have a Dream

  …that Google and FB would just get out of the ad Business (not including search). They’ve really made a mess of things. Behind the curtain I get the feeling they are a bunch of snots who think they are smarter than everybody else. Meanwhile,...

I Turn The Page

  Thumbing my way through the September issue of AdWeek… all the creative energy in the field has turned inward on itself to the extent that it is only creative in finding new ways to talk about the same things, over and over and over and over… Take...

Media and Tech 2 The Rescue!

  Everyone is all bent out of shape this morning because “the weekend seems so far away” and  “summer is over” and “there may be nuclear war”. Don’t get me wrong, there are only two things that scare me, and 1 is nuclear war. But as the North Korean regime...

next Gen Lead Gen

  Whether lead generation is measured during waking or sleeping moments, it should be the core goal of your marketing campaign… along with Email. But don’t launch it before lunch time, and take time to power nap prior to partnering with the right provider. In...

Essential Marketing Success: Email

  WAKE UP Moron !!! EMAIL is the best marketing channel ever created. You can get email anywhere.. especially on MOBILE, right?! Email is engaging! People are moved emotionally by it and it’s cheap as anything! Every CMO is investing heavily in it and you should...