by marketingblogdr | Apr 5, 2022 | 2022, blog roll
As you may have noticed, the zillions of pages on the internet that have stuff on them for you to look at, often referred to as “publishers”, contain a plethora of adverts. How they get there is the result of an extraordinary technological feat which auctions...
by marketingblogdr | Mar 25, 2022 | 2022, blog roll
Back in 2017 when blogging was cool, I poked a little fun at the irony of Digital Media simultaneously attempting to bury Traditional Media and flatter it by imitating the annual Upfronts in what they called the NewFronts. There’s no need to host a pre-sale of...
by marketingblogdr | Mar 17, 2022 | 2022, blog roll
In the early 19th century, the United States was swamped with Newspapers. The job of getting together a large list of newspapers to run an ad was immensely time consuming and often counterproductive for it could be more expensive than the cost of the space...
by marketingblogdr | Feb 14, 2022 | 2022, blog roll
Super Bowl ads in recent years have been so, shall I say, blasé. The stage had become too big for the meek who do not dare take any creative risk. This year, I saw a lot of repurposing old idea from the past; Doritos taking a page out of the Bud-Wies-Er frogs....
by marketingblogdr | Jan 26, 2022 | 2022, blog roll
It’s a constant performance, but for what? What are we trying to prove? That we are 1 out of 8 Billion status seeking primates who can somehow stand out? That we can create “content”? Are we trying to be important somehow? Important to what? To who? What even...
by marketingblogdr | Jan 12, 2022 | 2022, blog roll
You’ve all seen the commercial… the Domino’s franchise owner dude, Steve Dolan, Domino’s Arvada, CO, who’s gone around to the local mom and pop “competition” to let them know that Domino’s is handing out gift certificates on their behalf; $100,000 worth in...
