by marketingblogdr | Jun 16, 2022 | 2022, blog roll
Let me pose question… If an ad is shown to a viewer who can’t see it, was it shown to a viewer ?? According to a recent article in the WSJ, “between $1.5 and $1.9 Billion worth of ads are expected to be shown to viewers who can’t see them”. A study by...
by marketingblogdr | May 25, 2022 | 2022, blog roll
If you are one of my many millions of followers receiving this blog in an email – do the world a favor and share this link on Social. It may save someone’s life! Turns out that although very good for marketers, TV might be bad for your ticker. A recent study by...
by marketingblogdr | May 2, 2022 | 2022, blog roll
I spy is a guessing game where one player chooses an object within sight and announces to the other players that “I spy with my little eye something beginning with…”, naming the first letter of the object. Other players attempt to guess this object....
by marketingblogdr | Apr 5, 2022 | 2022, blog roll
As you may have noticed, the zillions of pages on the internet that have stuff on them for you to look at, often referred to as “publishers”, contain a plethora of adverts. How they get there is the result of an extraordinary technological feat which auctions...
by marketingblogdr | Mar 25, 2022 | 2022, blog roll
Back in 2017 when blogging was cool, I poked a little fun at the irony of Digital Media simultaneously attempting to bury Traditional Media and flatter it by imitating the annual Upfronts in what they called the NewFronts. There’s no need to host a pre-sale of...
by marketingblogdr | Mar 17, 2022 | 2022, blog roll
In the early 19th century, the United States was swamped with Newspapers. The job of getting together a large list of newspapers to run an ad was immensely time consuming and often counterproductive for it could be more expensive than the cost of the space...
by marketingblogdr | Feb 14, 2022 | 2022, blog roll
Super Bowl ads in recent years have been so, shall I say, blasé. The stage had become too big for the meek who do not dare take any creative risk. This year, I saw a lot of repurposing old idea from the past; Doritos taking a page out of the Bud-Wies-Er frogs....
by marketingblogdr | Jan 26, 2022 | 2022, blog roll
It’s a constant performance, but for what? What are we trying to prove? That we are 1 out of 8 Billion status seeking primates who can somehow stand out? That we can create “content”? Are we trying to be important somehow? Important to what? To who? What even...
by marketingblogdr | Jan 12, 2022 | 2022, blog roll
You’ve all seen the commercial… the Domino’s franchise owner dude, Steve Dolan, Domino’s Arvada, CO, who’s gone around to the local mom and pop “competition” to let them know that Domino’s is handing out gift certificates on their behalf; $100,000 worth in...
by marketingblogdr | Dec 21, 2021 | 2021, blog roll
10) Feliz Navidad – Jose Feliciano. Do you know what Jose Feliciano wants more than anything? …for you to have a Merry Christmas. In 3 minutes and 2 seconds he hammered home that one simple message no less than 39 times. He didn’t beat around...
